Where Style Meets Comfort, and Every Woman Finds Her Perfect Fit
Who We Are
At Allure Wear Shop, we believe that every woman deserves to feel confident, supported, and stylish in her clothing—whether she’s lounging at home, dominating a workout, or making a splash at the beach. Based in Berkeley, California, we’ve built a global community of discerning shoppers who value quality, design, and exceptional fit above all else.
Our Mission
To empower women through apparel that combines innovative design with unparalleled comfort. We carefully curate collections that celebrate all body types, lifestyles, and moments—because you shouldn’t have to choose between looking good and feeling great.
What Makes Us Different
We know that finding well-fitting, high-quality bras, swimwear, and activewear can be a challenge. Sizing inconsistencies, poor support, and lack of style options are frustrations we help you leave behind.
That’s why we partner with world-renowned brands like Wacoal, Fantasie, Freya, Anita, and Panache—names synonymous with craftsmanship and comfort. From underwire bras that offer sublime support to swimsuits that stay put and leggings that move with you, every product is chosen with your satisfaction in mind.
Our Promise to You
We offer more than just clothing—we deliver solutions:
- Expertly curated collections from trusted brands
- Styles that balance fashion and function seamlessly
- Global shipping because great style shouldn’t have borders
- Customer service that’s here to help, always
Thank you for choosing Allure Wear Shop. We’re here to help you look good, feel confident, and live comfortably—every day.